Privacy Policy
Highway Heroes (hwyhelp.com)
Operated by Enlightened & E11ev8ed, LLC
Effective Date: March 5, 2026
Last Updated: March 5, 2026
1. Introduction
Highway Heroes (“Company,” “we,” “us,” or “our”), operated by Enlightened & E11ev8ed, LLC, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at hwyhelp.com, call our service line, text us, or use our roadside recovery services in Alabama and Mississippi.
By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or use our services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you request roadside recovery services, contact us by phone or text, or interact with our website. This information may include:
• Contact Information: Your name, phone number, email address, and/or text message contact details.
• Location Information: Your physical location at the time of a service request, including street address, highway mile markers, GPS coordinates, or general description of your location.
• Vehicle Information: Make, model, year, color, and license plate number of the vehicle requiring service.
• Service Records: The type of service requested, date and time of service, service outcome, and any related notes.
• Payment Information: Credit or debit card number, billing address, and other payment details necessary to process transactions. We do not store complete payment card numbers on our systems.
• Communications: Records of phone calls, text messages, emails, and other communications between you and Highway Heroes.
2.2 Information Collected Automatically
When you visit hwyhelp.com, we may automatically collect certain information about your device and browsing activity, including:
• Device Information: IP address, browser type and version, operating system, and device identifiers.
• Usage Data: Pages viewed, time spent on pages, links clicked, referring URL, and other browsing behavior.
• Cookies and Tracking Technologies: We may use cookies, web beacons, pixels, and similar technologies to collect information about your interactions with our website. See Section 7 (Cookies and Tracking Technologies) for more details.
2.3 Information from Third Parties
We may receive information from third parties, including:
• Referrals from insurance companies, motor clubs, or other roadside assistance networks.
• Information from mapping and navigation service providers to help locate your vehicle.
3. How We Use Your Information
We use the information we collect for the following purposes:
• To Provide Services: To dispatch our technicians, locate your vehicle, and deliver the roadside recovery services you request.
• To Communicate with You: To respond to your service requests, provide service updates and ETAs, follow up on completed services, and send transactional communications.
• To Process Payments: To charge for services rendered and process refunds when applicable.
• To Improve Our Services: To analyze usage patterns, monitor service quality, improve response times, enhance our website functionality, and develop new services.
• To Protect Our Business: To detect, investigate, and prevent fraudulent activity, unauthorized access, and other illegal activities, and to protect the rights, property, and safety of Highway Heroes, our technicians, customers, and others.
• Marketing Communications: With your consent, we may send you promotional messages, special offers, or updates about our services. You may opt out of marketing communications at any time.
• Legal Compliance: To comply with applicable federal, state, and local laws, regulations, and legal processes.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business and delivering services to you, provided that those parties agree to keep your information confidential. These may include:
• Website hosting and maintenance providers.
• Payment processing services.
• Customer relationship management (CRM) platforms.
• Mapping and dispatch software providers.
• Marketing and analytics providers (such as Google Analytics).
• IT and cybersecurity service providers.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal processes, including:
• Subpoenas, court orders, or search warrants.
• Requests from law enforcement agencies.
• To comply with applicable state or federal regulations.
4.3 Safety and Protection
We may disclose your information when we believe disclosure is necessary to:
• Protect the safety of our technicians, customers, or the public.
• Investigate or prevent fraud, security breaches, or illegal activity.
• Enforce our Terms of Service or other agreements.
• Protect the rights and property of Highway Heroes.
4.4 Business Transfers
In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar corporate event involving Enlightened & E11ev8ed, LLC, your personal information may be transferred as part of the business assets, subject to applicable law.
4.5 With Your Consent
We may share your information with third parties when you provide explicit consent to do so.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. Specific retention guidelines include:
• Service Records: Retained for a minimum of three (3) years to support warranty claims, dispute resolution, and quality assurance.
• Payment Records: Retained in accordance with applicable tax and financial regulations, typically for seven (7) years.
• Communication Records: Phone call logs, text messages, and emails related to service requests are retained for up to two (2) years.
• Website Usage Data: Retained for up to twenty-four (24) months, unless a longer retention period is required by law or for legitimate business purposes.
After the applicable retention period expires, we will securely delete or anonymize your personal information, unless further retention is required by law.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:
• Encryption of sensitive data transmitted through our website (SSL/TLS).
• Access controls limiting employee and technician access to personal information on a need-to-know basis.
• Secure storage of service and payment records.
• Regular security assessments and updates to our security practices.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide personal information at your own risk.
7. Cookies and Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide reporting information to website owners.
7.2 How We Use Cookies
We may use the following types of cookies on hwyhelp.com:
• Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. We may use services such as Google Analytics for this purpose.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences.
• Advertising Cookies: May be used to deliver relevant advertisements and track ad campaign performance.
7.3 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some features of our website may not function properly.
7.4 Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals. However, you can manage your cookie preferences as described above.
8. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information:
8.1 Alabama and Mississippi Residents
While Alabama and Mississippi do not currently have comprehensive consumer privacy laws equivalent to the CCPA, you may contact us to:
• Request information about the personal data we hold about you.
• Request correction of inaccurate personal data.
• Request deletion of your personal data, subject to legal retention requirements.
8.2 California Residents (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:
• Know what personal information we collect, use, and disclose.
• Request deletion of your personal information, subject to certain exceptions.
• Opt out of the sale of your personal information (note: we do not sell personal information).
• Not be discriminated against for exercising your privacy rights.
8.3 Other State Privacy Laws
Residents of other states with applicable privacy laws (such as Colorado, Connecticut, Virginia, Texas, and others) may have similar rights. Please contact us to inquire about your specific rights.
To exercise any privacy rights, please contact us using the information in Section 12.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at (251) 394-4259. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information.
10. Third-Party Links
Our website may contain links to third-party websites, plugins, or applications, including social media platforms such as Facebook, Twitter, and Google. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies or practices. We encourage you to read the privacy policy of every website you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Highway Heroes
Operated by Enlightened & E11ev8ed, LLC
Serving Alabama & Mississippi 24/7
Phone: (251) 394-4259
Website: hwyhelp.com
By using our website or engaging Highway Heroes for roadside recovery services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.